INEP is Institute for Neuropsychiatric Care (Institut neuropsychiatrické péče), new clinic for psychiatric patients with ambulatory care. The task was to design corporate identity (logo, key visual, colour range, typography and show the functionality of whole system on applications).

 

Main course and significant differentiation from other psychiatric institutions is connection of neuroscience and psychiatry. The min task was to project this feature in whole corporate identity.

Neuro is represented by connection of letters in logo. It imitate neurons and remain transsmission of informations. Neuro is sharp, precise and clear. On the other hand - psychiatric is represented by key visual elements made by wattercolours on paper to achieve the significant symetric blured spots which symbolise first of all meaning of the word - greek psyché (soul, breath) - unsharpness / blured, unboudned, lightness. Second is thing with laterality, reflection and symmehry which links to two hemisphere in our brain. And finaly the corporate picure are associated with famous Rorschach tests which are also based on symetry.